Two of the new products in the range of Cacique Rhum (Diageo) are introduced to the market to reinforce and extend their consumption moments: Cacique Mojito by day and Cacique 500 by night. The jungle, magical and mysterious, together with the Shaman in its logo are the signs of the identity of this rhum, so we used «Treasures of the Jungle» as an umbrella concept to elaborate a visually appealing campaign that would talk about quality and at the same time would invite the consumer to discover and experiment some new ways of having the perfect drink at every moment.
We presented the products by making use of their original colours to create a Day&Night visual world that could highlight the unique and exotic character of Cacique, the rhum born in the jungle, elevating its qualities while embracing its roots in a compelling way, adding an enigmatic touch for the consumer.
