When I was a kid, I spent hours with my sister in front of the TV. We loved to count ads, especially at Christmas. She counted fragrances ads and I counted the toy ones, and whoever had more before the TV show started again was the winner. So I guess I fell for advertising very early on.

My years of experience have been divided between digital and traditional agencies, mainly in Madrid and Barcelona, and for a short period also in London. Now I’m living in Amsterdam, working as a freelance creative director/art director for some interesting brands and agencies here.

I’ve experienced almost every field in advertising, working on a wide range of projects from digital to print, social, TV or OOH. I always liked to challenge myself by diving into new and unknown waters, gaining as much experience as possible from them, learning by doing. I love to combine strategy, visual tools, technology and instinct to come up with fresh new ideas.

I consider creative work something to enjoy, so I try to have fun with what I do. I grew up in this industry having fun, and it’s the only non-negotiable thing for me. I like watching TV shows, good beer and almost any croquette. I’m a big fan of Mortadelo and Filemón, these guys and Atlético de Madrid.

I also love to spend time creating some artwork myself either for clients or just for fun. Lately I’ve been experimenting with AI tools in some creative projects.

If you want to chat about any of these things or just think that we could work together please feel free to reach out. I’ll be more than happy to hear from you.